A Treatise on Craft Cocktails

  1. The freshness of the citrus influences the quality of the drinks more than the spirits, garnishes or any peripheral details.

  2. A Bar Must Be Creative, Organized and Appealing.

  3. Never underestimate the power of good glassware.

  4. Never underestimate the power of home-made tinctures.

  5. Realize that people want amazing drinks, but they come for each other.

  6. A good drink does feel like proof of a higher power.

  7. Pyrotechnics aren't just for rock stars and Vegas.

  8. The Dark and Stormy is the Cocktail equivalent of comfort food.

  9. Fine straining is non-negotiable.

  10. Aromatics though unseen need proper care and attention.

  11. Candied garnishes ain't no joke.

  12. Reward people for waiting, don't make them wait too long.

  13. Smile, smile, smile.

  14. In Closing...

If you need someone to setup and run the best craft cocktail experience you've ever had, please reach out to me jd@startuplandia.io.